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Political Campaigns

When every vote counts...

Political Campaigns

Political Campaigns

Count on us.

Whether it’s at the ballot box, in the halls of Congress, in state legislatures, or the court of public opinion, GMMB helps clients win. We combine unparalleled strategy and creative with the most sophisticated media buying and production operations in politics. As a lead agency for Barack Obama in both 2008 and 2012, we pioneered the use of digital analytics, micro-targeting, and media organization in campaigns. It’s the same spirit of innovation that helped us elect Bill Clinton, heads of state around the world, and dozens of U.S. senators, governors, mayors, and representatives at all levels of government.

Political Campaigns Team

Our TeamExperienced Political Strategists

David Smith

David Smith

Partner / political-campaigns

David is at home working right at the intersection of politics, policy and communications. Some days, he advises progressive candidates running for office here in the U.S. or abroad. Other days, he helps organizations and corporations improve people’s lives on issues ranging from health care to financial security to climate change.

Whatever the project, David brings his more than 20 years of experience in campaign management, public opinion research and advertising to help his clients unpack complex issues and boil them down to simple, compelling messages and stories that move people. His award-winning campaigns have helped pass health reform, enroll millions of Americans in affordable health coverage and protect consumers from fraud. Along the way, he served as a media strategist for U.S. Senators Mark Warner, Ron Wyden, Kent Conrad and Jim Webb, as well as the Democratic Senatorial Campaign Committee, among others.

J. Toscano

J. Toscano

Partner, Media Strategist / political-campaigns

J. is an experienced media strategist whose communication strategies tiptoe outside traditional bounds to engage increasingly skeptical audiences. His creative, original ads find and express the authentic voices of the candidates he is helping elect, and trigger emotions that cause target audiences to think or behave differently.

At GMMB, he helped elect officeholders at all levels, including Rep. Donna Edwards (MD), Rep. Steven Horsford (NV), Sen. Max Baucus (MT), County Exec Rushern Baker (MD), Sen. Martin Heinrich (NM) on behalf of League of Conservation Voters, Sen. Gary Peters (MI) on behalf of NextGen Climate Action, and Reps. Scott Peters and Raul Ruiz (CA) on behalf of the Democratic Congressional Campaign Committee.

J. designs and runs integrated campaigns that socialize ideas, change minds, engage voters and activate advocates, particularly in the environmental arena. He’s applied behavioral science models to create new social norms for energy efficiency and daily physical activity. Clients include the American Lung Association, Sierra Club, Environmental Defense, NRDC, American Civil Liberties Union, Ploughshares Fund, and NY State PSC.

J. earned his Washington stripes as communications director for the House Democratic Caucus under Rep. Steny Hoyer and as a Clinton administration presidential appointee, as public affairs director for AmeriCorps.

 

Frank Greer

Frank Greer

Partner / political-campaigns

Over the course of his extraordinary career, Frank has helped elect U.S. Presidents Bill Clinton and Barack Obama, South African President Nelson Mandela, Czechoslovakian President Vaclav Havel, Guatemalan President Alvaro Colom, and President Horacio Cartes in Paraguay.

Frank provides strategic advice and counsel to some of the world’s leading foundations, public interest groups, labor organizations and corporations, as well as candidates running for Congress, governor and Senate.

Delacey Skinner

Delacey Skinner

Senior Vice President & Managing Director / political-campaigns

Delacey’s expertise lies in developing strategies for hard-to-win campaigns, messages for complex and challenging issues, and advertising that moves target audiences through emotional engagement.

Delacey worked with NextGen Climate Action Committee to help secure Terry McAuliffe’s gubernatorial victory in Virginia. She also led GMMB’s work for the Democratic Senatorial Campaign Committee’s successful independent expenditures in North Dakota (Heidi Heitkamp) and Virginia (Tim Kaine) and for the League of Conservation Voters’ successful independent expenditures in Montana (Jon Tester) and New Mexico (Martin Heinrich). She also brought her strategic and creative expertise to GMMB clients like National Women’s Law Center, Sierra Club, Visa and CTIA-The Wireless Association.

Before GMMB, Delacey served as communications director for Virginia Governor Tim Kaine for three years, having served as press secretary for his successful 2005 campaign. In 2004, she was deputy campaign manager and communications director for America Coming Together’s New Hampshire office, and helped New Hampshire become the only red-to-blue state in the 2004 presidential election.

Delacey’s creative work has drawn the attention of the political and issue advertising community, receiving Reed and Pollie Awards and recognition as part of the “Best of the Best” at the 2012 American Association of Political Consultants Conference.

 

Harper Lawson

Harper Lawson

Vice President / political-campaigns

Harper brings together a combination of state and national experience in communications, government and campaign management. With distinct creative approaches and an authentic writing style, he creates messaging and strategy that helps connect directly with voters—helping GMMB’s clients, campaigns and causes define the narrative early and win tough races down the stretch.

At GMMB, Harper has crafted award-winning advertising on behalf of the Democratic Governors Association, the Democratic Senatorial Campaign Committee and Senate Majority PAC. He’s also written and developed earned media strategies and paid advertising for multiple public awareness campaigns as well as governor, U.S. Senate, U.S. House races and statewide ballot initiatives.

Harper previously served on both of Montana Governor Brian Schweitzer’s winning gubernatorial campaigns, working as Schweitzer’s communications director in 2004 and then as campaign manager in 2008. He also worked as communications director for U.S. Congressman John Barrow and has served as Montana’s chief deputy secretary of state.

Harper lives in Helena, Montana.

Bradley Perseke

Bradley Perseke

Partner / political-campaigns

Bradley directs GMMB’s media team, which was recognized by Media Week as the “best spot-buying operation” in the country. With 25 years of experience, he has designed successful plans for corporate and political campaigns.

Bradley and his team have extensive experience in strategy across all traditional and new media. Under his leadership, GMMB puts its clients at the forefront of today’s changing mass media environment, helping them navigate consumer-controlled content, technology-driven micro-targeting and audience segmentation.

In 2008 and 2012, Bradley’s team was responsible for the Obama for America media buy, which was named the Media Plan of the Year by Ad Week. Bradley has led the teams that placed media for presidential campaigns, the Democratic Senatorial Campaign Committee, the Democratic Congressional Campaign Committee, and the Democratic Governors Association, and in 2015, his team began working with Hillary for America. Bradley has also managed media plans for brands, including AARP, Visa, American Beverage Association and CTIA-The Wireless Association.

Amy Romanow

James Rahm

Tiffany Neal

Tiffany Neal

Senior Account Executive / political-campaigns

Tiffany specializes in content and strategy development, as well as A/B testing and optimization. She helps clients identify their point of differentiation, and develop strategies and tactics to help causes and candidates stand out in a crowded space. She has worked on successful digital campaigns for Organizing for Action, the Elizabeth Glaser Pediatric AIDS Foundation, and the U.S. Department of Energy. Before joining GMMB, Tiffany wrote, edited and coded fundraising and sign­-on emails to raise millions of dollars and mobilize supporters at Organizing for Action. Tiffany also worked with the Grassroots and Issues teams to generate hot leads through the email program and build on the ground support for victorious state ballot initiatives.

Nicole Harburger

Nicole Harburger

Senior Vice President / political-campaigns

Nicole is an award-winning media and communications strategist, working at the intersection of politics, innovation and social good.

A campaign trail veteran, Nicole loves to roll up her (likely-sale-rack–but-always-stylish) sleeves and advise political campaigns on day-to-day strategy. She has worked closely with dozens of members of Congress, governors, candidates, EMILY’s List, the Democratic Congressional Campaign Committee and state parties, and is passionate about electing more women. Nicole creates memorable, authentic, story-telling campaigns, with content optimized for the new media world. Nicole’s work has been recognized by the American Association of Political Consultants and she is a past recipient of the Campaigns & Elections “rising star” award.

Before joining GMMB, Nicole served as director of communications for the Democratic Governors Association (DGA). Prior to DGA, she held senior campaign roles for former Attorney General Janet Reno, Lt. Gen. (ret) Claudia Kennedy and was press secretary to Reps. Marty Meehan (D-MA) and Carolyn Maloney (D-NY).

An advisor to technology companies and a mentor at the start-up incubator 1776, Nicole also provides strategic counsel to mission-driven start-ups that marry their business goals with their other bottom line: doing good.

Jesse Demastrie

Jesse Demastrie

Vice President, Associate Media Director / political-campaigns

Jesse has been a vital member of GMMB’s award-winning media planning and buying team for more than 11 years. With a deep understanding of advertising, data analytics, and politics, Jesse oversees a team of media planners and buyers, and works directly with clients to strategically construct and execute media plans with precision.

Jesse’s team uses the best research and data-driven optimization to create sophisticated media plans that deliver the most cost-effective and poignant executions. From his work with the American Public Transport Association to the Consumer Finance Protection Bureau, Jesse ensures that the audience profiles he creates are accurate and comprehensive by pairing existing research with client specific research to maximize results. His political work—including Obama For America and the Democratic Congressional Campaign Committee—combines audience modeling with relevancy targeting that ensures the right mix of traditional and non-traditional media tactics, leading to highly successful advertising campaigns.

Daniel Jester

Daniel Jester

Partner / political-campaigns

Daniel’s media planning expertise encompasses some of the best campaigns across politics, advocacy and awareness. Daniel helps lead GMMB’s buying team across all categories of television, digital, radio, and more. He focuses on bringing media placement into the 21st century through better targeting, data, and analytics so clients get the most out of every dollar spent.

Daniel led the media buying effort for the Obama for America campaign in both 2008 and 2012 and will be doing the same in 2016 for Hillary for America. In 2008 and 2012, Daniel and his team won the Adweek Media Plan of the Year award for their work. Both campaigns pushed the envelope on integrating data into every part of the buying process as well as using the most innovative tactics to communicate the campaign’s message.

Daniel also helps lead campaigns for clients including the Robert Wood Johnson Foundation, AARP, AT&T, and the American Beverage Association.

Advertising

Your message won’t do much work for you if it goes to the wrong place. We help put your message in front of the people who need to see...

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Brand Strategy

We’re a mission-driven agency, and we believe that the strongest brands are mission-driven too. Whether you need to refresh your...

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Creative Content

We believe a good strategy goes hand-in-hand with compelling creative. In an increasingly cluttered communications environment, you can say...

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Movement Building

A message can be powerful; a movement can’t be ignored. Sometimes you need to take your cause directly to the streets or the halls of...

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Digital

In a digital world, we know how important it is to have the right online presence. We deploy our digital strategists to create a smart...

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Public Relations

We’ve been crafting, refining, and delivering targeted messages from the day we opened our doors. Whether you have a fully developed...

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We help you be in the right place at the right time.

Your message won’t do much work for you if it goes to the wrong place. We help put your message in front of the people who need to see it, no matter where they spend their time. Our award-winning media planners work hand-in-hand with our strategists and creative teams to segment and analyze target audiences, place media in outlets that give you the most bang for your buck, and constantly monitor and optimize to direct your spend into the highest-performing placements. We’ve spent a long time building deep relationships with outlets all across the country, and we’ve done everything from Capitol Hill print ads to cutting-edge homepage takeovers to TV spots during the Super Bowl. Wherever you need to be, we’ll get you there.

If you’ve found your purpose, we’ll find your brand.

We’re a mission-driven agency, and we believe that the strongest brands are mission-driven too. Whether you need to refresh your decades-old image for the modern day, or you’re just starting off on your journey toward impact, we can help you uncover truths about yourself that will point you in the right direction. We take you through an intensive branding process that begins with a lot of questions designed to help us understand who you really are. We evaluate your brand’s culture, consumer, category, and cause, and develop a unique positioning statement that becomes the basis of your brand story and message architecture. And we help you roll out and manage your brand so you’re communicating who you are in everything you do.

As important as what you say is how you say it.

We believe a good strategy goes hand-in-hand with compelling creative. In an increasingly cluttered communications environment, you can say something important, and you can say it loudly, but you still might not be heard. From platform development to copy and script writing, design, and production, we craft creative that cuts through. We start with a brief that captures audience insights and gets to the heart of your message, and our in-house creative experts tease out a fresh way to tell your story that won’t get lost in the fray.

Sometimes more is more.

A message can be powerful; a movement can’t be ignored. Sometimes you need to take your cause directly to the streets or the halls of power. Sometimes, to a team of likeminded allies, or unlikely bedfellows. We’re experts at building movements by engaging grassroots supporters, coalitions, partners, policymakers, and donors. We connect your cause to the causes of those who can act as your most powerful validators, supporters, or collaborators, finding through-lines and commonalities to turn a single call-to-action into a chorus.

We make 1s and 0s work for you.

In a digital world, we know how important it is to have the right online presence. We deploy our digital strategists to create a smart strategy, from audience targeting to creative content to message delivery and amplification. And we help you execute this strategy, with engaging design and development and a thoughtful management of the community. Since the Internet is a two-way street—and sometimes a multilane highway—our secret sauce is creating conversations, nurturing a dynamic relationship with your biggest potential advocates by listening as much as we talk.

We get your message out, no matter what stage it’s in.

We’ve been crafting, refining, and delivering targeted messages from the day we opened our doors. Whether you have a fully developed platform and just need a little push getting the right people’s attention, or you’re starting from scratch with nothing but a good idea and a great cause, we can help. We dig deep into target audiences to develop insights that will make your message resonate. We hone that message and train you to develop the tools you need to deliver it, whether through a speech, an event, or a TV interview. And we use our unparalleled expertise and deep relationships with the media to make sure you have a megaphone pointed directly where it needs to be.

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