In 2020, NHTSA administered recalls to more than 55 million vehicles; yet in any given year 25% of recalled vehicles are still unrepaired—putting drivers and passengers at risk. The Safe Cars Save Lives National Recalls and the Geotargeted Takata Air Bag Recalls campaigns use targeted messaging, high-impact creative and top-performing paid media buys to raise awareness of the risks involved with open vehicle safety recalls and communicate the urgency of checking for and repairing recalls for free.