Repositioning a Nonprofit for the Future
In the spring of 2018, the National Marine Sanctuary Foundation sought to revamp a brand that no longer felt current or consistent. GMMB conducted research about perceptions of the brand and its peer organizations, as well as conducted an audit of the Foundation’s visual identity and social media presence.
GMMB then crafted a brand platform for the National Marine Sanctuary Foundation, culminating in the tagline, “Discover wonder,” infusing it with the energy and excitement that were already a part of the Foundation’s fabric and its work.
We developed a suite of social assets, letterhead templates, banners, and a brand video. With vibrant colors, a simple design, and creative elements that align with its brand story and values, the brand reflects its forward-looking, youthful, consumer-friendly spirit.