Design Director, Senior Vice President
Serrin is a visual problem-solver with an eye for detail and consistency. She leads much of GMMB’s brand identity work, establishing the logos, style guides and other visual elements for clients including the American Institutes for Research, Choral Arts, BreakFree Education, Mathematica, Allen Institute, Evergreen State College, and Pacific Lutheran University. She created a new identity, along with signage and collateral materials, for the College of the Holy Cross as well as refreshing the athletic department’s identity. Serrin also creates a wide range of print and digital materials including annual reports, advertising campaigns, event signage, collateral pieces, social media assets, banner ads and websites for clients such as the American Beverage Association, ACLI, the Bill & Melinda Gates Foundation, Kirk Humanitarian, the Everytown for Gun Safety, and the Maryland Health Benefit Exchange.
Serrin graduated from the University of Delaware with a B.F.A. in visual communications and minors in art history and history. She also received a certificate to teach ESL and has taught with Berlitz International.