Laura Bassett

Media Supervisor

Laura joined GMMB’s media department in 2010 after working in advertising sales. She has been the lead buyer for the American Beverage Association for four years, developing and executing cross platform media campaigns to raise awareness across multiple audiences at both the national and local level by integrating TV, radio, print, outdoor, and in-store advertising. By researching market behavior and trends, she strategizes plans by utilizing a mix of media vehicles that is both cost-effective and targeted. Laura also placed media buys for Hillary for America, the House Majority PAC, and various other issue and advocacy clients.

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