Julia Rothenberg

Vice President, Digital

As a creative storyteller and data-driven strategist, Julia develops digital campaigns and shapes brands online with a single focus—people. Julia begins every project with the understanding that there’s no correct, off-the-shelf way to build a creative digital experience that will truly resonate with an audience. Instead, with a goal of intuitively connecting an organization to its audience, she focuses on a human-centered approach and creates inclusive digital campaigns that are accessible to all.

Julia brings over a decade of experience to GMMB, where she helps nonprofit organizations, coalitions, foundations, and government agencies deploy built-to-last digital solutions that grow brand awareness, increase engagement and online sentiment, re-imagine the international learning experience and drive audiences to action. No matter the client, she delivers digital communications experiences that not only change opinions but change behavior.

Julia has developed and implemented digital strategies for wide variety of clients, including the Collaborative for Student Success, ZERO TO THREE, Howard Hughes Medical Institute, Kirk Humanitarian, and the Niger Delta Partnership Initiative. Prior to GMMB, Julia worked on the Hankook Tire’s CSR partnership with the Disabled Veterans Association, eBay’s advocacy coalition, and the launch of a new digital presence for Cornell University’s Office of Global Learning. Julia graduated with a master’s in Global Communication from the American University of Paris and a Bachelor of Arts in American Studies from Dickinson College.

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