Senior Vice President / Corporate Social Impact, Public Health
Merideth brings a practical, no-nonsense approach to helping her clients build communications strategies that solve the most pressing public health challenges in the country. Merideth’s more than nine years of experience in strategic communications includes advertising, branding, research, planning and digital and social media. Merideth oversees integrated campaigns at GMMB and currently manages the Mixify campaign on behalf of the American Beverage Association (ABA).
Working alongside ABA, Coca-Cola, Dr Pepper Snapple and PepsiCo, Merideth manages this unprecedented joint effort on behalf of the beverage industry to raise awareness among teens of the importance of balancing what they eat and drink with physical activity. Mixify launched in 2014 and reaches teens through nationwide television and digital advertising, a robust social media campaign, influencer marketing and on-the-ground events across the country.