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Your story. It's your most important asset. How we tell it reflects your roots, your values, your priorities and your call to serve. It lets voters know what makes you tick.
Sometimes the most compelling stories are the ones you don't expect. "Gus and Gabe" told Wisconsin voters something new and unexpected about a candidate who had been in the public eye for over twenty years.
"Hard Work" follows Harry Reid from humble beginnings to America's most powerful Senator, and shows how he's using the lessons he learned along the way to help get Nevada through the worst economy in 70 years.
Candidates only get one first impression. "Gipper" used an unlikely validator to introduce Jim Webb to voters: Ronald Reagan.