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The economy, health care, the fiscal mess. Issues that matter. Voters are looking for answers. Our job is to showcase your solutions in credible ways.
A memorable creative device often goes a long way in breaking down a complex issue to voters. Witness this ad for the Montana Hunters and Anglers Association.
When the signs of an incumbent's coziness with special interests are hanging in front of houses in the district, it makes for a compelling backdrop. "Takes" was the first political spot to address the foreclosure crisis.
Targeting members for their votes on a bill holds them accountable. "Clean Up" shows how voting with Big Oil is not just a political choice, but a character issue as well.
The best issue spots help define a race by bringing your brand into sharper focus. "Budget Mess" conveys the essence of Mark Warner, reminding voters why they loved him as Governor and why he should be their next Senator.
Humor can help make complex legislation more accessible for voters. "Morning in America" outlines Senator Wyden's Healthy Americans Act in a way that is funny yet substantive.