elections | Making it a Choice
Elections are about choices. Creative advertising can illustrate differences in values, perspectives and positions that crystallize the choice. Sometimes a dose of satire goes a long way; other times you have to throw a strong punch or deflect a false claim.
Carly Fiorina positioned her business experience as her strongest asset in her race to defeat longtime GMMB client Senator Barbara Boxer. We helped share Carly's real record as CEO with California voters.
The right messengers are sometimes just as important as the right message. Here, Claremont and Nancy Anderson tell the heartbreaking story of how Norm Coleman's votes on Iraq personally affected their family.
Republican challenger Brad Zaun described Iowans asking for relief from devastating floods as a failure of "personal responsibility." One local businesswoman begged to differ.
To work, a contrast spot needs to be credible and make an emotional connection. "Six Times" takes an abstract issue for most voters and translates it into something personal and memorable.
Capitalizing on a unique opportunity to define your opponent can change the shape of a race. In "Stakeout," Donna Edwards boldly joins her powerful opponent at his special interest fundraiser, instantly becoming the choice for change.
"Running Man" grabbed attention during the 2008 Republican National Convention in Minnesota for creatively tying Senator Norm Coleman to George Bush, while Democratic candidate Al Franken connected with voters.
