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For more than 25 years, GMMB has provided strategic communications counsel to organizations dedicated to creating a healthier cleaner environment. GMMB has conducted environmental issue advocacy campaigns targeting voters and elected officials; helped position and raise the profile of major environmental groups to increase donations and membership; and conducted social marketing campaigns to reduce the public’s energy use.
As part of our multi-year work with the League of Conservation Voters,we developed numerous advertising campaigns for the 2012 election cycle, successfully elevating environmental issues as an important factor in voters’ decision-making process. Our partnership with LCV helped them achieve one of the highest win rates of any independent expenditure. We are also working with the U.S. Green Building Council (USGBC) to publicize their Leadership in Energy and Environmental Design (LEED) green building program – and the ways it has spurred growth in energy-efficient buildings. Profiling successful LEED projects across the country, we craft stories about the benefits of their programs and the potential for continued growth in the green building sector.
Over the past few years we have worked with the American Lung Association to stop some in Congress from weakening clean air laws that protect our kid’s health. Our attention-grabbing advertising for clean energy climate legislation helped Clean Energy Works, a coalition of more than 60 grassroots organizations, reframe the debate as a priority of economic and national security. On behalf of the American Public Transportation Association, GMMB developed an integrated multi-media advocacy campaign to promote the benefits of public transportation and encourage the Administration and Congressional leaders to make a greater investment in public transportation.
GMMB served as the creative consultant for a successful global campaign positioning the world’s first zero-carbon city, currently under construction in the Middle East, as host of the new International Renewable Energy Agency (IRENA). We developed a new positioning and new brand architecture for Conservation International, and built a branding campaign to increase awareness of the organization and their work. We provided strategic counsel and developed the positioning and creative platform for The Nature Conservancy’s campaign to raise awareness, donations and membership among new target audiences. In addition, we helped the World Wildlife Fund strengthen the connection between personal action and climate protection by taking their digital presence for the Earth Hour program to the next level.
We have just completed work on a groundbreaking social marketing campaign with the New York State Public Service Commission to help residents and businesses cut the state’s energy use by 15 percent. The digitally-centered campaign employs state-of-the art tools and social media connections to connect energy use to the rising value of resourcefulness among post-recession New Yorkers, and position energy efficiency as a new cultural norm.