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What you believe in. Who you are fighting for. Your passion connects you with voters at a deeper level -- your grounding in your community and its values.
Showing the benefits of real leadership doesn't always require a soaring soundtrack. "Solar" proves that sometimes all it takes is a ride to work.
Libby tells the emotional story of Senator Baucus’ efforts to help victims of asbestos mining in Libby, MT.
Memorable ads allow you to reach voters in unexpected ways. Using a bluegrass song written by locals to carry his message, Warner connected with voters in Southwest Virginia, winning a region typically written off by Democrats.
Using humor to poke fun at politics allowed Ron Wyden to connect with voters who take a more laid back approach to the process.