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Team

Meet our team of thinkers and doers.

Same road, different drivers.

We share core values. But our passions, work styles, and areas of expertise are all unique. That's why we have a good time working together, and we think you will too.

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Adam Ferrari

Adam Ferrari

Senior Vice President, Senior Producer

Adam is a senior producer and assistant director of our production department and has worked with GMMB in the film and video/broadcast department for over 20 years. He has broad experience domestically and internationally in all aspects of film and video production. His cutting edge approach to editing and visual design results in award-winning work that engages audiences in issue and political campaigns.

Aimee Sanders Freund

Aimee Sanders Freund

Vice President  / brand positioning

Aimee is a skilled creative strategist with more than 15 years of experience crafting communications that change perceptions and behavior to promote social good. Her broad skills and varied capabilities have helped take her across numerous creative and strategic roles within GMMB—and around the world. She most recently provided account leadership, creative guidance and brand strategy to a wide spectrum of clients, including the American Heart Association, the Jesuit Volunteer Corps, American Federation of State, County and Municipal Employees, Visa, The Lancet and the World Bank.

Aimee has enjoyed many years at GMMB. After joining in 1999, she left in 2003 to pursue a master’s degree at the Harvard School of Public Health. Upon completing her degree, she returned to GMMB until 2008, when she moved with her family to Mozambique. Aimee spent nearly six years living and working there, providing communications counsel to the U.S. Centers for Disease Control and Prevention and FHI 360’s Capable Partners Program before returning to D.C. and GMMB in 2013, where she’s here to stay.

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AJ Lenar

AJ Lenar

Vice President  / political campaigns / brand positioning

AJ has developed strategies and award-winning advertising for leading environmental organizations, major foundations and labor unions, as well as mayoral, House, Senate, gubernatorial and presidential races in the U.S. and abroad. He is currently part of the creative and strategic team helping former Secretary of State Hillary Clinton in her run for the White House. Most recently, AJ led the firm’s work for VoteVets, one of America’s top veteran’s advocacy groups. His work was featured in Time Magazine, USA Today and The Washington Post. In 2012, AJ was part of the core creative team that re-elected the President of the United States. One of the ads AJ wrote and produced for President Obama was awarded “Best Television Advertisement Of 2012” by Campaigns and Elections Magazine. In addition to his domestic work, AJ has served GMMB clients overseas as well. He’s worked on campaigns in Nigeria, the United Arab Emirates as well as Tirana, Albania, where he lead the advertising and media efforts for the Lulzim Basha for Mayor Campaign, which earned GMMB the American Association of Political Consultants’ Campaign Excellence Award for International Campaign of the Year.

Alexis Glears

Alison Betty

Alison Betty

Partner  / corporate social impact / issue communications

Alison is one of the nation’s leading communications experts on health and health care policy. She manages an unparalleled team of health care communications strategists working on complex health issues including implementation of the Affordable Care Act, the prevention of childhood obesity, Medicaid expansion, protecting Medicare and Social Security, and health and hospital system communications.

Alison is a featured speaker on health care messaging and communications and a consultant to some of the major players in the health care community including foundations, federal and state governments, trade associations, hospital and health care systems, and advocacy organizations.

Over the years, Alison has directed multiple award-winning health care communications and advertising campaigns. Her current and former clients include: the Robert Wood Johnson Foundation, the Department of Health and Human Services, AARP, Bipartisan Policy Center, Enroll America, Catholic Health Association, Kaiser Permanente, the American Hospital Association, American Medical Association, Missouri Foundation for Health, the State of Maryland, and University of Washington Medicine.

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Alison Kruzel

Alison Kruzel

Senior Vice President  / issue communications

Alison is a communications strategist, campaign manager and partnership builder who revels in the challenge of distilling complex health issues into easy-to-understand concepts and messages. For more than a decade, Alison has worked with some of the nation’s leading foundations, non-profits, associations, and state agencies to help change behaviors and improve lives.

From her work with the Robert Wood Johnson Foundation to help states implement coverage provisions of the Affordable Care Act and uncover motivations and barriers among the uninsured and newly enrolled, to her work with Missouri Foundation for Health to help communities increase access to healthy foods and physical activities to address childhood obesity, Alison provides strategic counsel to clients looking to increase access to healthcare and improve the health of our nation.

 

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