Posted on Jan 31, 2012
Each year, 16,900 Ohio kids get hooked on tobacco and end up costing the state economy $4.4 billion in health care bills. Our client, The Campaign for Tobacco-Free Kids, set out to highlight the fact that the state of Ohio is last in the nation in funding tobacco prevention programs, and everyone in the state is paying the price.
GMMB worked with the Campaign to develop state-wide print and digital ads that educates Ohio residents about their national standing and urge them to get more information about the power tobacco taxes have to save lives and save money.
For more information about protecting Ohio kids visit www.ProtectOhioKids.org