Sticky Notes for HOPE
Posted on Nov 06, 2011
On behalf of The American Cancer Society Cancer Action Network (ACS CAN) GMMB created a national TV ad to urge Congress and the 12 members of the "super committee" to make cancer a national priority and protect programs on the front line in this fight. Filmed on the National Mall, friends and family members provided hand-written tributes to loved ones who have battled or continue to fight cancer. The day began with an empty wall, 1,584 sticky notes later, the wall literally sent a message of hope.