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GMMB Plays Key Role in Democratic Victories

Posted on Nov 09, 2012

Historic Victories for Obama, Horsford; 18 Elected to Congress

“Four more years” was the chant at GMMB’s office last night as the firm celebrated the re-election of President Barack Obama. GMMB was a lead media agency for Obama for America (OFA) alongside Axelrod Strategies and AKPD Media, reprising the central role the firm played in 2008.

“We are honored to have had the opportunity to help re-elect the President,” Senior Partner Jim Margolis said. Partner Greg Pinelo, who co-led the effort, added, “Voters responded decisively to the president’s leadership. We had a great story to tell and a stark contrast to make.”

Senior Vice Presidents Anson Kaye and Terrance Green led our OFA creative and production teams respectively. Vice President AJ Lenar was a lead scriptwriter. The OFA media buying operation, led by GMMB Senior Vice President Dan Jester, has been widely praised for its cost efficiencies and pinpoint targeting effectiveness.

GMMB and its affiliates also played a key role in strengthening Democratic ranks in Congress. The firm helped elect eighteen candidates in hotly-contested Senate and House races, defeating several Tea Party extremists and extending its record of electing mainstream Democrats in red states and districts.

U.S. Senate

The firm worked on behalf of the Democratic Senatorial Campaign Committee (DSCC) to help elect former governor Tim Kaine in Virginia and Heidi Heitkamp in North Dakota. The firm also worked on behalf of Majority PAC to support Sen. Claire McCaskill in her successful run for reelection in Missouri. Partner David Smith, Senior Vice President Delacey Skinner and Vice President Harper Lawson led our work with the DSCC.

GMMB worked alongside a coalition of environmental groups led by the League of Conservation Voters in a groundbreaking effort to shape the political landscape in competitive races far earlier than usual. The groups identified specific, little-known issue-based weaknesses to shape public opinion of targeted candidates well before opposition groups engaged. Politico reported shortly before the election that “by all external assessments, that offensive worked.” It did - sending three new environmental champions to the Senate -- Rep. Martin Heinrich in New Mexico, Rep.Tammy Baldwin in Wisconsin and former governor Angus King of Maine -- and re-electing Sen. Jon Tester in Montana. Partner J. Toscano and Senior Vice Presidents Delacey Skinner and Danny Jester led our work on these campaigns. Vice President Oliver Griswold was a lead scriptwriter.

U.S. House of Representatives

In Nevada, GMMB helped elect state Senate Majority Leader Steven Horsford to Congress in the state’s new fourth congressional district. Horsford will be the first African American to represent Nevada in Congress. The come-from-behind victory was in one of the nation’s hardest-fought races, with Horsford vastly outspent by his opponent and national conservative groups. Partner J. Toscano, Senior Vice President Jon Summers and Media Supervisor Jesse Demastrie led our work on Steven’s campaign.

Rep. Donna Edwards (MD-05) easily overcame challenges posed by redistricting to secure a third term in Congress. Partner J. Toscano is her media consultant. 

GMMB worked with independent expenditure efforts to help elect nine Democrats to the House. Our work with the Democratic Congressional Campaign Committee helped elect Ami Bera (CA-07), Bill Foster (IL-11), Annie Kuster (NH-02), and Raul Ruiz (CA-36), and re-elect Lois Capps (CA-24). Our work with House Majority PAC helped secure victories for Julia Brownley (CA-26), Cheri Bustos (IL-17) and Dan Maffei (NY-24) with one race yet to be called where our candidate is in the lead: Mike McIntyre (NC-07). “These ads have a considerable impact,” said long-time Republican congressman Dan Lungren, speaking about independent expenditure efforts shortly before his defeat at the polls. Partner J. Toscano and Senior Vice President Delacey Skinner led our work on these campaigns. Vice President Oliver Griswold coordinated our DCCC work.

Ballot Initiative

GMMB spearheaded the largest political media campaign in Maryland’s history to pass Question 7, the ballot initiative that expands regulated gaming in the state to raise revenue for public education. The hotly-contested initiative, which was 15 percentage points down in the polls earlier this year, was passed by voters with a comfortable four percent margin. Senior Partner Jim Margolis, Senior Vice Presidents Anson Kaye and Jon Summers and Media Supervisor Jesse Demastrie led our work on this effort.


GMMB also worked on behalf of the Democratic Governors Association to help elect Steve Bullock as governor of Montana. Senior Partner Frank Greer and Vice President Harper Lawson led this work.

GMMB is the most potent change-making media agency in the business. We combine the winning mindset of elections with the creativity and discipline of brand marketing. That’s how we change minds and behaviors, laws and votes. GMMB works on behalf of candidates, causes and organizations that share a mission to make the world a better place.