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Government Services

Good government means doing good well.

Government Services

Government Services

American taxpayers are the world’s toughest boss.

We know the power of measurement—and the importance of accountability. For over 20 years, we’ve helped government departments and agencies better serve the public by providing education, information, and access to important resources. In the process, we’ve expanded volunteerism, combatted food insecurity, and given veterans, seniors, first-time homeowners, and students the tools they need to get ahead. We are lean and nimble, relentlessly focused on results. And we make sure every investment counts.

Government Services Team

Our TeamExperienced and Driven for Change

Sandy Won

Sandy Won

Vice President / government-services

Sandy brings more than 15 years of experience working with nonprofit organizations in strategic communications planning, message development, advocacy, web and social media strategy, marketing and branding.

At GMMB, Sandy specializes in health coverage, working with organizations, foundations and government agencies. She leads work for the Centers for Medicare and Medicaid Services’ Connecting Kids to Coverage Campaign, a national effort to enroll eligible families into Medicaid and the Children’s Health Insurance Program. She also provides strategic counsel and manages health coverage initiatives for the Robert Wood Johnson Foundation.

Prior to GMMB, Sandy directed strategic communications for the International Center for Research on Women (ICRW), a global development institute focused on ending global poverty among women and girls. Previously, she worked for the Alliance for Retired Americans, an affiliate of the AFL-CIO, where she helped position the organization’s communications and advocacy efforts around Medicare and Social Security. She also worked for the Children’s Defense Fund, managing communications activities to support the group’s policy advocacy and outreach to grassroots organizations.

Sarah Green

Sarah Green

Senior Vice President / government-services

Sarah has more than 14 years of experience creating research-based awareness and behavior change campaigns that drive consumers to action.

Sarah serves as the project lead for work with the Consumer Financial Protection Bureau—a federal agency created under the Dodd-Frank Wall Street Reform and Consumer Protection Act. In this role, Sarah leads a team of research and marketing strategists to raise awareness of the agency’s work so that more Americans benefit from its financial tools and resources. Her expertise includes qualitative and quantitative research; development of positioning platforms; messaging and target audience strategies; branding; advertising development; media planning; and placement and analysis of campaign effectiveness.

Sarah also provides strategic counsel for the FINRA Investor Education Foundation’s financial literacy and investor protection campaigns. These programs aim to connect military personnel and their families to unbiased financial information, and help older investors learn to spot and avoid fraud. Her work has included branding and messaging, social and earned media, paid advertising, stakeholder coordination and outreach, and on-the-ground educational events.

Megan Lowry

Susan Feeney

Susan Feeney

Partner / government-services

Susan co-leads our Seattle office, overseeing an innovative team that supports a diverse roster of national, West Coast and global clients. Her primary focus is on strategic communications and advocacy around education policy, as well as public health, improving conditions for youth in foster care and enhancing the quality of life in small towns of the Intermountain West.

Key clients include the Bill & Melinda Gates Foundation, the James Irvine Foundation, UW Medicine and the Centers for Disease Control and Prevention. Susan is a storyteller, writer and expert in public positioning, advocacy, leveraging digital content, media relations and public speaking. She joined GMMB in 2009 after an award-winning career in journalism that included nearly a decade as senior editor of NPR’s All Things Considered and Morning Edition, and many years as a reporter covering the White House and national politics.

Jennifer Kohl

Jennifer Kohl

Vice President / government-services

Specializing in media relations, crisis communications and message development, Jen uses creative earned media strategies to get our clients in the news—or to keep them out of it, depending on the situation. After spending more than a decade in political communications on the campaign trail and Capitol Hill, she brings an innovative approach to issue campaigns for clients by applying the same basic principles that led The Washington Post to recognize her as one of DC’s top 25 media strategists.

From landing interviews for the Lawyers’ Committee for Civil Rights Under the Law’s spokespeople with top media seeking expert analysis of the milestone Supreme Court voting rights cases to blanketing the airwaves and papers around the country for the 20th anniversary of AmeriCorps, Jen’s media strategies have secured stories for our clients on NBC’s Today Show, NBC Nightly News, CBS, ABC, CNN, MSNBC, Fox News, New York Times, The Wall Street Journal, The Washington Post, USA Today, AP, Huffington Post and Bloomberg News, as well as on and local print, radio and broadcast outlets across the country. When she’s not killing it in the media, she also provides strategic counsel on GMMB’s public affairs work.

 

Kaia Lenhart

Kaia Lenhart

Partner / government-services

Kaia is an expert in comprehensive communications and advocacy strategies who leads the firm’s global health and development portfolio, focusing on maternal, newborn and child health, nutrition and disease prevention.

She has managed in-country issue campaigns with local governments and partners, and developed U.S. and international media and advocacy strategies for some of the world’s most high-profile clients. Kaia’s secret sauce — individually designed campaigns that are culturally fluent and combine wide-ranging tactics to engage decision-makers, raise awareness and visibility, and move policy forward.

Kaia has directed award-winning issue and brand campaigns to advance causes ranging from reproductive health to maternal and child nutrition in countries as diverse as Bangladesh, Ethiopia, Israel and Viet Nam. She serves as senior strategic advisor to the Bill & Melinda Gates Foundation, PATH, Johns Hopkins University, the World Bank, and Campaign for Tobacco-Free Kids, among others.

 

Katie Schofield

Katie Schofield

Vice President / government-services

Katie brings more than a decade of experience in communications strategy to a diverse portfolio of clients focused on food security and nutrition support, volunteer service, financial education and women’s health. She provides strategic counsel to the Corporation for National and Community Service (CNCS)—including message development, content creation, earned, paid and digital media strategy and evaluation—to demonstrate the agency’s impact on communities and those who serve.

Katie previously served as the account lead for the U.S. Department of Agriculture’s Supplemental Nutrition Assistance Program (SNAP, formerly the Food Stamp Program) national media campaign to raise awareness and educate eligible individuals, families and trusted messengers about nutrition assistance as a resource to help families struggling to make ends meet. Katie also serves as a point person for incoming new business requests.

Ellen Frawley

Ellen Frawley

Partner / government-services

Ellen is the leader you want around when the challenge is big and the timing tight. A veteran strategist with more than 25 years working on issues and causes across sectors—from startups to NGOs—she brings a powerful blend of possibility and pragmatism that guides clients and teams toward new solutions and measurable success.

Ellen designs and manages large-scale national communications efforts, including media and partnership strategies, message and creative development, and advanced audience targeting. She led the GMMB team that created and launched the Women’s Heart Alliance and the award-winning Fight the Ladykiller campaign, which employs new strategies to combat women’s heart disease. Ellen also leads GMMB’s work with the Consumer Financial Protection Bureau to raise consumer awareness of the agency and its tools, helping consumers make informed financial decisions.

Whether engaging more Americans in volunteering or assisting military families to become better financially prepared, Ellen is committed to advancing positive change in people’s lives. Outside of GMMB, Ellen serves on the national board of directors of Friends of the Children, a unique mentoring program serving our most vulnerable children from kindergarten through high school.

Advertising

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Brand Strategy

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Movement Building

A message can be powerful; a movement can’t be ignored. Sometimes you need to take your cause directly to the streets or the halls of...

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Digital

In a digital world, we know how important it is to have the right online presence. We deploy our digital strategists to create a smart...

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Creative Content

We believe a good strategy goes hand-in-hand with compelling creative. In an increasingly cluttered communications environment, you can say...

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Public Relations

We’ve been crafting, refining, and delivering targeted messages from the day we opened our doors. Whether you have a fully developed...

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We help you be in the right place at the right time.

Your message won’t do much work for you if it goes to the wrong place. We help put your message in front of the people who need to see it, no matter where they spend their time. Our award-winning media planners work hand-in-hand with our strategists and creative teams to segment and analyze target audiences, place media in outlets that give you the most bang for your buck, and constantly monitor and optimize to direct your spend into the highest-performing placements. We’ve spent a long time building deep relationships with outlets all across the country, and we’ve done everything from Capitol Hill print ads to cutting-edge homepage takeovers to TV spots during the Super Bowl. Wherever you need to be, we’ll get you there.

If you’ve found your purpose, we’ll find your brand.

We’re a mission-driven agency, and we believe that the strongest brands are mission-driven too. Whether you need to refresh your decades-old image for the modern day, or you’re just starting off on your journey toward impact, we can help you uncover truths about yourself that will point you in the right direction. We take you through an intensive branding process that begins with a lot of questions designed to help us understand who you really are. We evaluate your brand’s culture, consumer, category, and cause, and develop a unique positioning statement that becomes the basis of your brand story and message architecture. And we help you roll out and manage your brand so you’re communicating who you are in everything you do.

Sometimes more is more.

A message can be powerful; a movement can’t be ignored. Sometimes you need to take your cause directly to the streets or the halls of power. Sometimes, to a team of likeminded allies, or unlikely bedfellows. We’re experts at building movements by engaging grassroots supporters, coalitions, partners, policymakers, and donors. We connect your cause to the causes of those who can act as your most powerful validators, supporters, or collaborators, finding through-lines and commonalities to turn a single call-to-action into a chorus.

We make 1s and 0s work for you.

In a digital world, we know how important it is to have the right online presence. We deploy our digital strategists to create a smart strategy, from audience targeting to creative content to message delivery and amplification. And we help you execute this strategy, with engaging design and development and a thoughtful management of the community. Since the Internet is a two-way street—and sometimes a multilane highway—our secret sauce is creating conversations, nurturing a dynamic relationship with your biggest potential advocates by listening as much as we talk.

As important as what you say is how you say it.

We believe a good strategy goes hand-in-hand with compelling creative. In an increasingly cluttered communications environment, you can say something important, and you can say it loudly, but you still might not be heard. From platform development to copy and script writing, design, and production, we craft creative that cuts through. We start with a brief that captures audience insights and gets to the heart of your message, and our in-house creative experts tease out a fresh way to tell your story that won’t get lost in the fray.

We get your message out, no matter what stage it’s in.

We’ve been crafting, refining, and delivering targeted messages from the day we opened our doors. Whether you have a fully developed platform and just need a little push getting the right people’s attention, or you’re starting from scratch with nothing but a good idea and a great cause, we can help. We dig deep into target audiences to develop insights that will make your message resonate. We hone that message and train you to develop the tools you need to deliver it, whether through a speech, an event, or a TV interview. And we use our unparalleled expertise and deep relationships with the media to make sure you have a megaphone pointed directly where it needs to be.

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