Building trust and ownership among engaged audiences.
What's a brand? It's an aspiration. A reputation. An attitude. And a point of view. It's the collection of attributes that trigger emotional responses that cause people to align with one cause or organization over another competing for their time, money and attention. GMMB specializes in creating signature brands for candidates and causes as well as refreshing existing brands to preserve equity. Every branding assignment is unique. We develop positioning statements, creative platforms, brand mantras, elevator speeches, names and taglines, logos, architecture models and style guides—whatever our clients need to achieve the desired “share of mind” with their target audiences.