Madalene Milano

Madalene Milano is a partner at GMMB, bringing more than 20 years of experience in managing, developing and implementing results-driven communications, including media and constituent relations, advertising, social marketing programs, partnership building, and brand management.

Currently, Madalene oversees branding and communications for Mothers Against Drunk Driving (MADD). GMMB helped MADD revitalize its positive brand and develop a national campaign to mobilize the nation toward the virtual elimination of drunk driving. The Campaign to Eliminate Drunk Driving is now bringing the power of MADD's grassroots capacity together with innovative strategies, including new vehicle technology to wipe out drunk driving in the next generation.

Most recently, Madalene was the senior account manager of the Air Bag & Seat Belt Safety Campaign. The centerpiece of the campaign was a twice yearly, 50-state, seat belt and child passenger safety enforcement drive called Click It or Ticket, conducted in partnership with the National Highway Traffic Safety Administration and law enforcement nationwide. The U.S. Department of Transportation has credited the campaign with helping to raise national seat belt use to its highest rate ever recorded—from 61 percent when the enforcement waves began to 82 percent when the Air Bag & Seat Belt Safety Campaign ended in 2006.

In addition, Madalene provides strategic counsel to the Robert Wood Johnson Foundation and the Campaign for Tobacco-Free Kids, overseeing state and national advertising initiatives aimed at reducing tobacco marketing to kids.